Use Profit Attribution: a transparent click-based attribution report 100% matched to your backend orders, updated hourly. Make confident budget decisions today, instead of next week.
Analytics shows one number. Shopify shows another. Customers who declined cookies simply disappear from reports. You can’t make confident budget decisions when you don’t know where your customers are coming from.
It’s Black Friday. You need to shift budget now, not Monday morning. But by the time most analytics platforms update, you’ve already missed the opportunity, and spent another $5k on campaigns you should have paused.
Google claims it drove $50k in revenue. Facebook also claims $50k. But your actual revenue is $70k. Every platform only sees its own touchpoints, and you’re left guessing which deserves more budget.
Most attribution tools can’t solve this. Even worse, they hide their calculations behind
black-box models you can’t verify.
We built something you can actually count on, every day.
ProfitMetrics tracks every touchpoint your customers consent to, then matches it 100% to your backend orders. No guesswork, no black boxes, no mystery math.
Every order in your store appears in the Profit Attribution report. If Shopify says you had 4,745 orders, you’ll see 4,745 orders reported. Even users who reject cookies are counted and labeled separately instead of vanishing from the report.
Your P&L and your attribution finally match. Make budget decisions based on data you can defend to your team, your boss, or your clients.
The Profit Attribution report updates every hour instead of every two days. See what’s working while you can still scale it: pause underperforming campaigns, increase budgets on winners, and respond to trends before your competitors do.
Because same-day decisions require same-day data.
Click any order and see the exact touchpoint sequence tracked. No statistical estimates or modeling you have to take on faith.
When you need to answer “why did we increase our spend on Google this month?” you can show the actual orders it drove. Transparent attribution and trusted data lead to confident conversations.
ProfitMetrics captures clicks across all your marketing channels with consent-mode compliance built in. Because it runs server side, it bypasses ad blockers and browser restrictions that make other tools miss conversions.
We integrate with whatever backend you use and collect your real data. That guarantees we’re working with your actual revenue, gross profit, and customer data instead of estimates or samples.
When customers share an email or phone number, we connect their clicks across devices and sessions. With a 180-day lookback window, even long consideration cycles get proper attribution.
Pick the model that makes sense for your business and needs: first click, last click, linear, or position-based. All our models are transparent and don’t rely on black-box algorithms.
ProfitMetrics captures clicks across all your marketing channels with consent-mode compliance built in. Because it runs server side, it bypasses ad blockers and browser restrictions that make other tools miss conversions.
We integrate with whatever backend you use and collect your real data. That guarantees we’re working with your actual revenue, gross profit, and customer data instead of estimates or samples.
When customers share an email or phone number, we connect their clicks across devices and sessions. With a 180-day lookback window, even long consideration cycles get proper attribution.
Pick the model that makes sense for your business and needs: first click, last click, linear, or position-based. All our models are transparent and don’t rely on black-box algorithms.
| Profit Attribution | Platform reporting | Enterprise tools | |
|---|---|---|---|
| Backend match | 100% of orders | Missing 20-30% | Varies |
| Update frequency | Every hour | 24-48 hours | Daily |
| Attribution model | Transparent | Black box | Black box |
| Order verification | Click to see journey | Not possible | Varies |
| Profit visibility | POAS® & contribution margin built-in | Revenue only | Revenue only |
| Price | SMB-friendly | Free (but incomplete) | Enterprise pricing |
Most attribution tools claim they can track “every touchpoint” in the customer journey. That’s not true, and we won’t pretend that it is. Here’s what’s actually possible.
Make more informed decisions with trusted and verified attribution data in ProfitMetrics.
Book demoNo, and anyone who says they can is overselling. Privacy regulations, cross-device behavior, and impression-only ads mean there will always be gaps. Someone might discover your company with a chatbot, never click on any links, then go to your site directly and buy.
What we DO track is 100% accurate and transparent. Click any order and see the touchpoints we captured.
If you’re already using ProfitMetrics, it takes about 15 minutes to set up. Just add our pixel and connect your ad accounts, no developer required.
If you’re a new customer, setup is included as part of your free onboarding process, which typically takes around one hour.
Most attribution tools either pull incomplete data from platforms that claim 100% credit for the same sale, or use complex modeling that’s impossible to verify or explain. Our PM Attribution shows you click-based attribution from your own first-party data, matched 100% to your backend. It’s simpler than enterprise tools, but it’s trustworthy. You can count on it every day, without second-guessing the numbers.
ProfitMetrics customers can try PM Attribution for free for 3 months. Afterwards, it is available as an affordable add-on to your existing subscription.
Yes, Profit Attribution requires our core tracking and dashboard to function. But that means you get access to all our profit-maximizing features. We’re sure you’ll be a fan!